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Played in 213 countries, with 450 million registered players worldwide, basketball is the second largest sport in the world. The FIBA World Championships is proof of the sport’s popularity with an audience of 1 billion in over 155 countries.
The ASEAN Basketball League looks to create a new sports property in South East Asia that will merge high performance sports action with family entertainment to engage audiences from teenagers to young families.
Made up of the best professional teams in South East Asia, all teams will be privately owned by business leaders or investors and will be responsible for their own P & L. All teams must also maintain a strong youth development program to ensure the long term growth of the sport in the ASEAN region
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The ABL is a collaboration between Dato’ Tony Fernandes, entrepreneur and the founder of Air Asia, the largest no-frills, budget airline in the region, Indonesian media giant E-Live Entertainment and the South East Asian Basketball Association (SEABA). SEABA is sanctioned by FIBA Asia which is part of the International Basketball Federation (FIBA), the world governing body for basketball, and an independent association formed by 213 National federations of basketball throughout the world. The ABL is supported by solid financial backing and marketed as a sports and lifestyle property, making it more accessible to the 600 million population of the ASEAN region.
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As the ASEAN Basketball League reaches out to a wider audience by organising basketball matches as well as family entertainment in the form of music, dance, art and other exciting activities, sponsors and partners will also be provided with endless opportunities to engage the public.
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Regional media and TV coverage will make the ASEAN Basketball League the perfect vehicle for sponsors and partners to market and expand their businesses across regional boundaries. Supported by blue-chip companies, the ASEAN Basketball League will also be a great medium for corporate hospitality.
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To ensure the sustainability of basketball in the region, the ASEAN Basketball League will also require that all teams create development programs which will reach out to youth, with each team organizing at least one junior league to nurture young talent. The long term goal of the development program is to increase the technical skill of young players to form a strong local base for the teams to pick their players
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The ASEAN Basketball League will initially be made up of 6 teams from Indonesia, Malaysia, Philippines, Singapore, Thailand and Brunei. In coming years, Indonesia and Philippines will be granted two spots each because of the large population and reach of the game in these countries.
Each team is allowed 5 import players – 2 international and 3 ASEAN with a total squad of 12 players and a travelling squad of 10 players. Teams will compete in a home and away league format culminating in playoffs for the top 4 teams. The tentative league period is October to February every year.
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